SoFi is a values-driven company on a mission to help its members get their money right. They create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more.
SoFi takes a unique approach to lending, offering lower interest rates and big savings. It looks beyond just credit scores and debt-to-income ratios to consider factors like estimated cashflow, career, and education. So while other lenders charge higher rates to account for the possibility that borrowers won't pay back their loans, SoFi's unique underwriting process helps ensure our members have a high likelihood of making their payments.
Mike Cagney, Dan Macklin, James Finnigan, Ian Brady
San Francisco, California (USA)
We Invested Because:
At Cianna we believe in stories that are broad based and not singularly focused on disrupting one aspect of the FinTech value chain. SoFi intends to scale based on customer loyalty through digi-banking services (fees) rather than interest spreads on lending.