Impossible Foods Inc. is a company that develops plant-based substitutes for meat products. The company researches animal products at the molecular level, then selects specific proteins and nutrients from plants to recreate the experience and nutrition of specific meat products. Their signature product, the Impossible™ Burger, was launched in July 2016, after years of research and development. Together, we’re transforming the global food system by creating better ways to make meat, dairy and fish without using animals -- delicious, good for people, and good for the planet.
Impossible Foods' goal is to give people the taste and nutritional benefits of meat without supposed negative health and certain environmental impacts associated with livestock products. Their approach: understand what people love about meat dairy, and fish, and then explore the plant world for specific ingredients that recreate those experiences.
Patrick O. Brown
Redwood City, California (USA)
We Invested Because:
Backing a major disruptor in faux meat sector (yay, vegans!). Great R&D team. Strong IP and entry barrier. Margin moats throughout the P&L. Aggressive expansion plans. Major cash pile to fund operational efficiencies. Whats not to like?